"HARD VODKA""Companies today realize that they cannot appeal to all buyers in the marketplace." Armstrong & Kotler, Ch6 - P.167
You certainly don't try to appeal to everyone! You have a very particular type of person in mind, and well described!
"Introducing 3cubed Premium Vodka!!!""Most companies today are networked companies, relying heavily on partnerships with other firms." - Armstrong & Kotler, Ch1 - P.22
Wonderful product! Have you considered any partnerships? The right partnership could be beneficial to your marketing campaign if used creatively!
"Fiery Pheonix Vodka""Management should avoid making its mission too narrow or too broad." Armstrong & Kotler, Ch2 - P.38
A product with great potential, but I feel right now it's too broad. Consider refining what your product is and how to market it to the right audience! This can be highly beneficial in every way.
"Hella Good Contest""After a company has decided which market segment to enter, it must decide how it will differentiate its marketing offering for each targeted market segment and what positions to occupy." Armstrong & Kotler, Ch2 - P.49
I think it's a great idea to have this bottle design contest! That's certainly a stand-out feature that is bound to be a marketing hit. Keep up the great ideas!
"Conceptual Bottle Designs with Logo"
"Consumer purchases are influenced strongly by cultural, social, personal, and psychological factors." Armstrong & Kotler, Ch5 - P.131
Showing the work you're putting into creating a brand and general effective marketing campaign is sure to strike up positive notes with consumers, especially those with personal connections with Celtic culture.
"Logo for Finn Mac Cool Vodka""To succeed abroad they must adopt to local cultural values and traditional valuves instead of trying to force their own." Armstrong & Kotler, Ch15 - P.459
It's certainly obvious where this type of vodka would be widely accepted! It's definitely refreshing to see a vodka marketed from a different cultural background.
"Super-premium Vodkas Boost Sales""Companies need to actively monitor competitors' activities." Armstrong & Kotler, Ch.4 - P.100
An article like this is a great way to show worldwide statistics on various brands and buying trends. Great to know for any vodka manufacturer and marketer.
"Introducing Chocolat Premium Vodka!""Too many retailers fail to define their target markets and positions clearly." Armstrong & Kotler, Ch11 - P.330
What is your target market? Chocolate Dream vodka sounds like it should be good! But it can't just be sold to everyone. Who will you be targeting?
"Midnight Tiki Vodka Concept""Many companies are moving to a new level in creating value for their customers." Armstrong & Kotler, Ch7 - P.199
Seeing your vodka flavors and variations truly sets your products apart from the rest. I think expanding on the base you already have created would make for a highly successful marketing campaign!
"
Blush"
"The internet offers explosive potential for conducting sales operations and for interacting with and serving customers." Armstrong & Kotler, Ch13 - P.396
Seeing your website makes me see huge internet potential! With a creative value proposition like the one you already have, you can surely come up with greater ways to have your website market your vodka effectively.
"Introducing Infusion Vodka!"
"A company must provide greater customer value and satisfaction than its competitors do." Armstrong & Kotler, Ch3 - P.67
What does your vodka give that others won't Surveying other pages shows similar types of vodka with similar formulas. Enhancing your vodka can come from simply finding something to separate you from the rest and build on it!
"Come FLIRT with us!"
"Local marketing can drive up manufacturing and marketing costs by reducing economies of scale." Armstrong & Kotler, Ch6 - P.181
I think a local display is a good idea to see live reactions to your product. However hopefully it will soon hit many markets at once after a successful launch!
"First Poster of Ad Campaign"
"Surprisingly, some loyal customers can be unprofitable, and some disloyal, profitable. Keep the consistent big spenders and lose the erratic small spenders." Armstrong & Kotler, Ch1 - P.24
Great bottle design and imagery! Very attractive design, grabs your attention very quickly. Is the market you're getting into actively going to purchase your vodka? It may be surprising who purchases your vodka, despite obvious marketing targets!
"Get to know FLIRTY!!!"
"New product development should be holistic and systematic rather than compartmentalized and haphazard." Armstrong & Kotler, Ch8 - P.243
It sounds to me like your product has been developed properly and very well, in fact! I like the integration of consumer input, and the said beauty behind the bottle. Gives your brand more equity!
"Introduction"
"For sellers, direct marketing is a powerful tool for building customer relationships." Armstrong & Kotler, Ch14 - P.416
This article is great and very unique! Certainly not something you read every day. I think a great way to market your vodka through your desired marketplaces is through word of mouth, beginning with those "hidden" salespeople in clubs, bars, etc, spreading the word and unique gospel you have to offer.
"Storyboard for upcoming commercial!!"
"Direct marketing continues to become more web oriented, and internet marketing is claiming a fast-growing share of direct marketing spending and sales." Armstrong & Kotler, Ch14 - P.417
Awesome storyboard and artwork! I really thought it was great. This is the perfect way to get your message out across the internet. People are always wanting to watch fresh and original video content.
"Party!"
"Marketers are interested in social class because people within a given social class tend to exhibit similar buying behavior." Armstrong & Kotler, Ch5 - P.135
I really like your brand and the kind of direct marketing you're doing to the club type of scene. That's a surefire way to hit a particular type of person and keep them coming! Excellent.
"Untitled" (Shine)
"Price still remains one of the most important elements determining a form's market share and pofitability." Armstrong & Kotler, Ch9 - P.259
You'r straightforward about average pricing for everyday people. That's definitely a good way to begin setting the value of your vodka right, and making it more attainable at the same time.
"Pretty Vodka - The Beauty and the Bottle"
"A powerful brand has high rband quity - positive differential effect that knowing the brand name has on customer response to the product or service." Armstrong & Kotler, Ch7 - P.211
What type of effect are you looking to create for your vodka when its name is mentioned? I think passing the message of dependency can work for and against your brand, so just be careful! Alcohol has a lot of negative connotations sometimes!
"Verity Vodka = True Vodka"
"No single competitive marketing strategy is best for all companies." Armstrong & Kotler, Ch3 - P.67
The idea that you can sell fully custom vodka is something awesome. I think its a GREAT idea that definitely needs to take off.
"Re-introducing Raindrop Vodka!"
"A company using value-based pricing must find out what value buyers assign to different competitive offers." Armstrong & Kotler, Ch9 - P.261
Many of the vodkas being created offer these amazing flavors, aromas and sensual experiences. While they all do not offer prices immediately, how will your pricing be affected by their pricing? I also noticed your vodka is 40-proof and not the standard 80! This certainly allows for more flavor and I think that change is note-worthy.
