Try FORGED Vodka today.
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"Innovation can be very expensive and very risky." Armstrong & Kotler, Ch8 - P.233. While FORGED Vodka is directly marketed towards the male markets 25 years and older, and vodka has become commonplace, producing a new brand with a new message remains risky, even with great marketing campaigns. Marketing to men can be difficult, however "research studies can be powerful persuasive tools." Armstrong & Kotler, Ch4 - P.124. In finding what men feel makes them feel more like men, FORGED Vodka can provide a more suitable and desirable product to achieve its image of raw masculinity and continue to build its reputation and the one and only choice for the strongest of males.
6 comments:
Hello,
I see you have done some research on other vodka brands, kudos to you! I an looking forward to seeing your vodka's designs. Below is a quote I thought may be of interest to you, and hopefully will aid in the creativity process of branding your Forged Vodka concept.
Have an awesome day!
Respectfully,
Lynn Schafer
Sapphire Studio Productions
"Branding - Perhaps the most distinctive skill of professional marketers is their ability to build and manage brands. A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker of a product or service. Customers view a brand as an important part of a product and branding can add value to a product." (Armstrong & Kolter 2009:206)
"Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices. Moreover, the companies themselves vary widely in their abilities to serve different segments of the market." (Armstrong & Kotler, ninth edition, Ch6 - P.167)
I really like your concept on a stronger, manlier brand of vodka. You have targeted your preferred audience well. You want the customers who want a stronger tasting drink, over those fruity tooty drinks. You also grab on to those "men" (and some women), who maybe aren't very manly, or don't feel very manly, and this brand of vodka helps you feel manly... I mean I would feel more tough if I drank this. Good job! Love the design.
"In Target Marketing, the issue is not really who is targeted but rather how and for what."
I really like your idea. Your designs work really well with the brand. I especially enjoy the fourth ad down with the bear and stallone, its awesome. I feel by targeting a certain type of people with this idea really works. You have done it in a professional way and i think that it would definately appeal to a lot of people. Good job.
"Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do."
armstrong&kotler chap.16 pg.478
This is one of my favorite blogspots. Well done, you put much thinking into what you wanted to accomplish. Many advertisements will make boasts of their product being better then the rest or that by not using their products they (the consumer) are somewhat inferior. That being said. i am sure your vodka delivers!
"To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage." Pg. 128
It seems to me that you certainly have found a gap to fill in the vodka market. Many Vodkas are geared towards women or are a bit on the bourgeoisie side. You really have something that none of your competitors do and that's studlyness ;)
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